Digital Stories
What we build, what we learn, what we wouldn't do again. Real decisions from real teams.
Recent articles
8 articles
How AI helped see what the human eye could miss
Is that a leak or a shadow? In Oil & Gas, the difference between the two is measured in millions of dollars and in days of response time.
How an insurer got more people to finish their online quotes
When optimizing the quote tool is no longer enough: how to increase completed quotes in insurance.
A research story to prevent churn
Churn is a recurring challenge for online platforms of every kind. Measuring churn isn't enough: it's user research that reveals the why behind the metric.
How to get ahead of equipment failures before they stop your operation
In many plants, failures don't happen out of nowhere. Before a line goes down, there are almost always warning signs. The challenge is spotting them in time.
How an insurer uncovered a hidden market niche
A digital insurer combined UX Research and psychometrics to identify a market niche and create new value propositions. How research transformed its pricing model.
How premium users defined the development priorities at a fintech
Web or app? In a fast-moving crypto market, deciding where to invest development is critical. User research reordered the priorities.
How a cultural communication strategy boosted patient research
In healthcare, understanding the patient is everything. But when you operate B2B, reaching the end user is the real challenge. Here's how we solved it, without sacrificing representativeness.
How AI helped us run interviews that are clearer, warmer, and more agile
Recruiting isn't a chain of automations. It's a conversation. Here's how we use AI to do our job better, without losing the human touch.