A system that stopped keeping up with growth
Megatlon has innovated since 1991 with the concept of a club network: a single membership to access every location. Today it has more than 30 locations across Buenos Aires, Córdoba and Santa Fe, 145,000 members and 1,600 employees. But its commercial management system hadn't grown at the same pace, and it hurt both operational efficiency and the experience of the people using it every day.
An outdated system made daily tasks slower and harder. Aligning technology with the business vision was key to overcoming those limitations.
Data replication and synchronization issues, legacy architecture and security and design flaws that complicated maintenance.
The sales team struggled to access records and make the most of member data. The system couldn't handle multiple brands and markets, and data inconsistency was a critical problem. An end-to-end solution was needed to turn those weaknesses into strengths.
The locations and the sales team: the users at the center of the problem.
MegaCore is born
We proposed building MegaCore: an end-to-end solution to tackle every critical problem of the old system. It wasn't just a technology update, but a complete change in the way Megatlon runs its daily and strategic operations.
MegaCore is born: the new commercial management platform.
We started with an intensive discovery and design phase: interviews and workshops with key users to deeply understand the business problems, and an interactive prototype validated before writing a single line of code. Development advanced in short iterations, with constant user feedback — users who went from spectators to sponsors of the product.
Workshops with key users and process mapping, the foundation of MegaCore.
Development was structured in key phases, from pre-sales to reports, to address every critical aspect of the system with constant validation.
First-hand: the project lead shares the project's challenges and learnings.
What changed with MegaCore
Clean, intuitive and centralized: it cut the onboarding time for new salespeople.
Advanced search and detailed tracking of activities and prospects for salespeople and commercial leaders.
WhatsApp, email and notifications within the same platform.
From any device with internet (mobile, tablet or desktop), without the limitations of the internal network.
High-standard authentication that reduced security risks.
Before and after: from the outdated system to a clean, centralized interface.
"Implementing MegaCore transformed the way we operate. The platform is robust, easy to use and has significantly improved our operational efficiency."
Every process, measured before and after
MegaCore didn't just solve the existing problems: it laid a solid foundation to scale the operation and adapt quickly to new needs. The improvements were measured in the KPIs that matter to the business.
From 15 minutes to under 5: up to 3 times faster.
From 2-3 days to under 4 hours for a new salesperson.
From 1 hour to under 30 minutes to roll out changes.
From the internal network to any device with internet.
MegaCore in production: accessible from any device with internet.
And capabilities that didn't exist before
The team can sell over WhatsApp or with tablets, improving the customer experience.
Data replicates instantly: no delays or losses from price updates.
Payments via link, a feature borrowed from the web cart.
What the salespeople say
"Having the monthly targets visible is great. It gives us a clear idea of our progress and peace of mind by not having to keep it in our heads."
"The feature that shows the number of sales made and the daily targets is very useful. Now we have everything in one place and don't have to do it manually."
"Before, when I sold a lot in one day, I had to manually look up how many plans I had sold. Now everything is more streamlined and accessible."
Our method is replicable for any operation whose critical systems have outgrown their limits: understand the problem with real users, validate before developing and measure every process before and after. That's how you modernize without slowing the business down.
- /MegaCore web platform
- /Mobile and tablet access
- /Prototype validated with users
- /Frontend: Ionic · React
- /Backend: .Net 5
- /Decentralized cloud database
- /Project Leader · Tech Leader
- /Developers · UI Designer
- /Data Engineer · Data Architect · UX Researcher
"We received much more than we expected. SHIFTA doesn't just deliver what was agreed — it goes further by digging into aspects of our processes we didn't even know about."